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Blog - Inspiring Brand Quotes From the Top Business Leaders “Your brand is the single most important investment you can make in your business.” - Steve Forbes, Editor-in-Chief of Forbes Magazine. https://images.squarespace-cdn.com/content/v1/5db452367138645ab5ea9d02/1613995188779-YP7SW2NN8OPUEEE14R4W/ThinkBastien+Brand+Strategy+Blog+-+%E2%80%9CA+brand+is+a+living+entity+-+and+it+is+enriched+or+undermined+cumulatively+overtime%2C+the+product+of+a+thousand+small+gestures.%E2%80%9D+-+Michael+Eisner%2C+former+Chairman+and+Chief+Executive+Officer+of+The+Walt+Disney+Company Blog - Inspiring Brand Quotes From the Top Business Leaders “A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” - Michael Eisner, former Chairman and Chief Executive Officer of The Walt Disney Company. https://images.squarespace-cdn.com/content/v1/5db452367138645ab5ea9d02/1613995209529-G18U39K209UUON1R63IL/ThinkBastien+Brand+Strategy+Blog+-+%E2%80%9CIf+people+believe+they+share+values+with+a+company%2C+they+will+stay+loyal+to+the+brand.%E2%80%9D+Howard+Schultz%2C+Starbucks. Blog - Inspiring Brand Quotes From the Top Business Leaders “If people believe they share values with a company, they will stay loyal to the brand.” Howard Schultz, Starbucks. https://images.squarespace-cdn.com/content/v1/5db452367138645ab5ea9d02/1613995239301-OZKQ0IKZUW00CSXMLRW6/ThinkBastien+Brand+Strategy+Blog+-+%E2%80%9CYour+brand+is+not+what+you+sell.%E2%80%9D+-+Jon+Iwata%2C+SVP+of+Marketing+%26+Communications+at+IBM. Blog - Inspiring Brand Quotes From the Top Business Leaders “Your brand is not what you sell.” - Jon Iwata, SVP of Marketing & Communications at IBM. https://images.squarespace-cdn.com/content/v1/5db452367138645ab5ea9d02/1613995263157-3HR73XJCP7IZC144FXZB/ThinkBastien+Brand+Strategy+Blog+-+%E2%80%9CPeople+don%E2%80%99t+buy+what+you+do+they+buy+why+you+do+it.%E2%80%9D+-+Simon+Sinek%2C+Start+With+Why+brand+strategy+model Blog - Inspiring Brand Quotes From the Top Business Leaders “People don’t buy what you do they buy why you do it.” - Simon Sinek, Start With Why brand strategy model. https://images.squarespace-cdn.com/content/v1/5db452367138645ab5ea9d02/1613995287809-N4G2LPWQRWBS23M8LM3Q/ThinkBastien+Brand+Strategy+Blog+-+%E2%80%9CYour+brand+is+not+what+you+say+it+is%2C+it%E2%80%99s+what+they+say+it+is.%E2%80%9D+-+Marty+Neumeier. Blog - Inspiring Brand Quotes From the Top Business Leaders “Your brand is not what you say it is, it’s what they say it is.” - Marty Neumeier. https://images.squarespace-cdn.com/content/v1/5db452367138645ab5ea9d02/1613995306957-ORN3HLGAXKN4JKGRC23A/ThinkBastien+Brand+Strategy+Blog+-+%E2%80%9CGet+closer+than+ever+to+your+customers.+So+close+that+you+tell+them+what+they+need+well+before+they+realize+it+themselves.%E2%80%9D+-+Steve+Jobs%2C+Apple. Blog - Inspiring Brand Quotes From the Top Business Leaders “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” - Steve Jobs, Apple. https://images.squarespace-cdn.com/content/v1/5db452367138645ab5ea9d02/1613995330193-4ATR40197A056KHRJCHI/ThinkBastien+Brand+Strategy+Blog+-+%E2%80%9CYour+brand+is+what+people+say+about+you+when+you+are+not+in+the+room.%E2%80%9D+-+Jeff+Bezos%2C+Amazon. Blog - Inspiring Brand Quotes From the Top Business Leaders “Your brand is what people say about you when you are not in the room.” - Jeff Bezos, Amazon. https://images.squarespace-cdn.com/content/v1/5db452367138645ab5ea9d02/1613995347235-XIBJBR55D2JIY4AMX2AI/ThinkBastien+Brand+Strategy+Blog+-+%E2%80%9CProducts+are+made+in+a+factory+but+brands+are+created+in+the+mind.%E2%80%9D+-+Walter+Landor. Blog - Inspiring Brand Quotes From the Top Business Leaders “Products are made in a factory but brands are created in the mind.” - Walter Landor. https://images.squarespace-cdn.com/content/v1/5db452367138645ab5ea9d02/1613995364471-NKT5KNLQEILAEJBVG1MT/ThinkBastien+Brand+Strategy+Blog+-+%E2%80%9CYour+culture+is+your+brand.%E2%80%9D+-+Tony+Hsieh%2C+Zappos. 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