What’s fresh in branding and marketing
Strategy, insights, and tips to accelerate business growth while building a brand
The Future of Brand Building in A Web3 Revolution
Explore a glimpse into the future of brand building in the age of Web3. Dive into a new era where brand development is decentralized and driven by the collective power and creativity of communities.
How to Tell Your Business Story Like a Brand
Discover the art of compelling brand storytelling. Dive into our guide to unlock the secrets behind brand narratives as captivating as Patagonia's. Learn how to craft and convey your unique business story like a brand.
2023 Trends Shaping The Future of Branding and Marketing
Get the latest insights on the future of branding and marketing. This guide covers the industry trends shaping 2023, from community-driven branding to the rise of AI, ChatGPT, and marketing automation. Implement these trends into your strategy now to stay ahead of the game.
NFT: The New Marketing For Brands
From Adidas’s three-fold partnership with NFT creators such as Bored Ape Yacht Club to Nike’s acquisition of collectibles studio RTFKT, NFTs are disrupting the marketing world, and brands are cashing in on the NFT craze. In this article, we look at how brands use NFTs for marketing.
Why a Brand Book is Good for Business
A brand book is the perfect solution for creating a cohesive and consistent brand experience. It brings the defining elements of your brand together in one place, helping everyone understand and share a common vision.