From challenger to champion: I help brands create a category of one

Hey, I’m Bastien.
I went to the world’s top advertising agencies, so you don’t have to.

Bastien Frediani
Founder, ex-agency executive

Before advising startup founders and business leaders, I worked for over a decade with renowned advertising and creative agencies in Europe and the USA for iconic brands. As a strategic and creative thinker with experience in brand and digital marketing, I know how to craft a good strategy and execute it with precision in the digital space.

A few examples
of past work

Brand positioning, creative, campaign strategy, and management to support product/service launches on behalf of clients of agencies such as Kastner, 72andSunny, TBWA\Media Arts Lab, and many more.

CSR Strategy Territories for Kamenitza
Brand Strategy for Telenor HU
Brand Strategy for SnackNation

Clients I’ve worked with

I’ve worked with top-notch advertising agencies, massive brands, exciting startups, and promising scale-ups.

Kamenitza
Kastner
LG
Mito Creative
Onvey
Paypal
Philo
Publicis
Red Bull
Samsung

72andSunny
Absolut Vodka
Activision
Apple
Cheez Doodles
eharmony
Google
guts&brainsDDB
Honma
HP

Showtime
SnackNation
SnkrINC
TBWA\Media Arts Lab
Technofy
Telenor
The Many
Trailer Park
Viewpoint Creative
Wise Foods

Philosophy and beliefs

  • Human brands serve and inspire. They create connections by making promises and working hard to keep them. Global issues and the pressures of life engage them. These are the brands we love, which are no different from the people we love.

  • Instead of pontificating about product features or benefits, focus on the inherent attributes and unique elements that make you, you. People "shop" to express themselves through brands that represent values or lifestyles to which they relate.

  • Innovation is persistent transformation. It’s a commitment that requires constant efforts to experiment, build and optimize a system that will evolve over time. If you can't get outside of your comfort zone, you can't make room for growth.

Publication

Developing Intuition to Tell a Brand Story Data Can’t.

Bastien Frediani for Brandingmag, Developing Intuition to Tell a Brand Story Data Can't.jpg

Intuition is an exquisite blend of past experience and honed expertise, a crucial tool often undervalued in a data-driven world. The urge to inundate the brand narrative with piles of research and facts can smother its unique spark. To craft a brand story that numbers fail to narrate, it's vital to nurture, grow, and place our faith in the innovative currents of our instincts. The secret lies in striking that perfect balance between the richness of information and the magic of intuition.