Corporate Social Responsibility Strategic Territories for Kamenitza
BACKGROUND
In 2020, Mito, Hungary's premier communications agency, presented ThinkBastien with an exhilarating challenge: devise a dynamic Corporate Social Responsibility strategy for Kamenitza, Bulgaria's heritage beer brand, in just 3 days – 72 hours of creative blitz. The mission? To craft a visionary plan for Kamenitza's monumental 140th anniversary in 2021, blending tradition with transformative social impact.
OBJECTIVE
Craft CSR strategic territories for Kamenitza's monumental 140th anniversary in 2021, blending tradition with transformative social impact.
CHALLENGE
Just 3 days to architect innovative CSR strategic territories and chart the future of social responsibility for Bulgaria's iconic brew.
OPPORTUNITY
Faced with a mission seemingly beyond reach, in the spirit of audacity and innovation, we turned the impossible into a remarkable opportunity.
MY PROCESS / METHODOLOGY
Confronted with an extraordinarily tight deadline, ThinkBastien employed a meticulously crafted framework. This strategic approach was designed to efficiently develop and showcase potential territories for Kamenitza's Corporate Social Responsibility initiative.
TENSION
A conflict (human, social, economical, or environmental) the Kamenitza brand pushes against and seeks to resolve.
INSIGHT
The knowledge (product, audience, culture, or brand) that empowers what the Kamenitza brand says and how it says it.
STRATEGY
The path the Kamenitza brand can take to release the tension.
WHY IT WORKS
The reasons why this works for Kamenitza and why it is important.
RESULTING IDEAS
Among the five visionary territories conceived, one stands out as my personal favorite: 'Urban Environmental Recycled Art by Kamenitza.' This territory represents a blend of creativity and eco-consciousness, uniquely tailored to resonate in today's urban landscapes.
TENSION
Bulgaria stands out in Europe with abandoned monuments that erode its national pride and global perception.
INSIGHT
The Bulgarian-born artist Christo and its legacy offers a poignant contrast to the country's current state of architectural neglect.
STRATEGY
Collaborate with artists and designers to adorn these forgotten edifices with recycled materials from Kamenitza and captivating art, celebrating their once-glorious past.
WHY IT WORKS
Each selected building, draped in eco-friendly, recycled Kamenitza materials, becomes a canvas for brand storytelling.
