Global brand strategy for Telenor Hungary — empowering all there is to reach its full potential

BACKGROUND

Telenor Hungary embarked on a transformative journey with Guts&BrainsDDB Sofia to envision its future. As the lead brand strategist, I crafted a comprehensive brand book. This vital guide aligns employees and partners with Telenor's core values, purpose, and distinct personality, steering all communications towards a unified, powerful direction.

OBJECTIVE

Craft Telenor Hungary's identity, articulating its unique brand essence and carving a distinctive space in the global arena.

CHALLENGE

Transform a tech-focused telecom company into a relatable, human-centered brand in today's digital-driven world.

OPPORTUNITY

Telenor Hungary aims to differentiate itself by focusing on a future shaped not just by technology, but by people, businesses, and communities, in contrast to its competitors' tech-centric visions.

MY PROCESS / METHODOLOGY

Here's an overview of the strategic groundwork I laid for a two-day workshop, instrumental in shaping the brand strategy and positioning for Telenor Hungary.

Telenor Hungary Brand Architecture, Brand Platform, Brand Book - workshop day 1 part 1 with Simon Sinek Start With Why I ThinkBastien, Brand Strategy & Marketing Consulting
Telenor Hungary Brand Architecture, Brand Platform, Brand Book - workshop day 1 part 2 Steve Jobs quote I ThinkBastien, Brand Strategy & Marketing Consulting
Telenor Hungary Brand Architecture, Brand Platform, Brand Book - workshop analyzing the competition I ThinkBastien, Brand Strategy & Marketing Consulting
Telenor Hungary Brand Architecture, Brand Platform, Brand Book - workshop Vodafone brand blueprint I ThinkBastien, Brand Strategy & Marketing Consulting
Telenor Hungary Brand Architecture, Brand Platform, Brand Book - workshop Telekom brand blueprint I ThinkBastien, Brand Strategy & Marketing Consulting
Telenor Hungary Brand Architecture, Brand Platform, Brand Book - workshop day 1 part 3 Questions and Games I ThinkBastien, Brand Strategy & Marketing Consulting

INSIGHT

Despite our comfort zones, there's an innate understanding within us that we're capable of achieving more.

STRATEGY

Position Telenor as the leading advocate and enabler of boundless human potential.

REASON TO BELIEVE

Telenor unites individuals, businesses, and communities, offering continuous access to a world of limitless opportunities.

PROJECT OUTCOME

As the lead brand strategist for this project, I spearheaded stakeholder interviews, orchestrated a comprehensive two-day workshop, and crafted the narrative that defines the brand book. This near-final document, rich in strategic insight, was then handed over to DDB Sofia for visual enhancement and final touches. It stands as a testament to effective brand strategy work.

Telenor Hungary Brand Architecture, Brand Platform, Brand Book - product benefit I ThinkBastien, Brand Strategy & Marketing Consulting
Telenor Hungary Brand Architecture, Brand Platform, Brand Book - audience persona I ThinkBastien, Brand Strategy & Marketing Consulting
Telenor Hungary brand purpose after analyzing the 4xCs - Telenor Hungary Brand Architecture, Brand Platform, Brand Book I ThinkBastien, Brand Strategy & Marketing Consulting
Telenor Hungary Brand Architecture, Brand Platform, Brand Book - Brand Promise I ThinkBastien, Brand Strategy & Marketing Consulting
Telenor Hungary Brand Architecture, Brand Platform, Brand Book - Brand Attributes I ThinkBastien, Brand Strategy & Marketing Consulting
Telenor Hungary Brand Architecture, Brand Platform, Brand Book - Brand Tone of Voice I ThinkBastien, Brand Strategy & Marketing Consulting

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