Brand architecture, identity, and creative expression for SnackNation — revolutionizing the snack culture in America

BACKGROUND

Since its launch in 2014, SnackNation has been at the forefront of redefining snack experiences in the workplace and beyond. Recognizing the potential to elevate its brand further, SnackNation embarked on a transformative journey.

Our mission? To crystallize and amplify SnackNation's core ethos. Together with The Many in LA, we delved deep into the essence of SnackNation. Our focus: innovative brand architecture, dynamic creative expression, and a fresh identity that resonates.

As the driving force and brand strategist of this project, I spearheaded the strategy that's not just about snacks—it's about creating moments that matter, one snack at a time.

OBJECTIVE

Craft a future-ready brand: positioning SnackNation for the next five years and beyond.

CHALLENGE

SnackNation – more than just delivery. It was time to give SnackNation a distinct voice and identity, previously unexpressed and unadvertised.

OPPORTUNITY

Inspire Americans to choose with purpose, starting with every snack.

MY PROCESS / METHODOLOGY

A strategy shaped by insight. This summary encapsulates our comprehensive approach, informed by academic research, competitive analysis, social listening, and insightful interviews with stakeholders and consumers, complemented by interactive workshops.

Personalities that embody the SnackNation brand well I ThinkBastien, Brand Strategy & Marketing Consulting
Brands that have the right tone and attitude for SnackNation I ThinkBastien, Brand Strategy & Marketing Consulting
Brand strategic territory for SnackNation I ThinkBastien, Brand Strategy & Marketing Consulting
Cultural tension around food consciousness in the context of the brand architecture for SnackNation I ThinkBastien, Brand Strategy & Marketing Consulting

INSIGHT

Mindful snacking is a gateway to better choices. Overlooking the significance of our snack choices can lead to broader missteps in our food habits and beyond.

STRATEGY

Highlight the power of conscious choices for a happier Life. Emphasize that even the smallest decisions, like selecting a snack, can significantly impact our overall well-being.

REASON TO BELIEVE

The surprising impact of snacks. Essential for a fulfilling, healthier life, snacks are more than just treats. They're a delicious support system, playing a crucial role in our journey to achieve our fullest potential.

PROJECT OUTCOME

In collaboration with The Many and SnackNation, we crafted a comprehensive brand book. This vital resource aligns employees and partners with SnackNation's purpose, values, and unique brand personality. Additionally, we developed a fresh visual identity for SnackNation. Here's a glimpse of our collective achievement.

State of the snack market for SnackNation. America, a nation of snackers I ThinkBastien, Brand Strategy & Marketing Consulting
The SnackNation brand purpose: we exist to inspire more conscious food decisions I ThinkBastien, Brand Strategy & Marketing Consulting
SnackNation brand guidelines for typography I ThinkBastien, Brand Strategy & Marketing Consulting
SnackNation brand guidelines - logo usage I ThinkBastien, Brand Strategy & Marketing Consulting
SnackNation brand guidelines - box packaging I ThinkBastien, Brand Strategy & Marketing Consulting
SnackNation brand guidelines - social content I ThinkBastien, Brand Strategy & Marketing Consulting

For brand architecture, identity, and creative expression, ThinkBastien 👉 Let’s talk

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