What’s fresh in branding and marketing

Strategy, insights, and tips to accelerate business growth while building a brand

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Bastien Frediani Bastien Frediani

Why You Should Make ‘Giving’ A Core Brand Value

The concept of 'GIVING' in branding and tips for becoming a generous brand. When you show care for people and the environment, you get noticed. Being generous is a powerful way to create relationships, bonds, and trust.

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