LinkedIn Ads campaign management to fill your pipeline

You take care of business while I fill your pipeline with qualified leads

Bastien Frediani
Founder, ex-agency executive

Why Trust ThinkBastien?

I’ve helped more than 2,500 clients optimize their LinkedIn paid advertising campaigns to increase their performance and ROAS.

I’ve oversaw over $3M in ad spend, reviewed more than 5000 LinkedIn advertising campaigns and spent more than 3000 hours in Campaign Manager as a Marketing Consultant.

So as a certified LinkedIn Ads Expert, I know a thing or two about filling your marketing funnel, converting prospects into customers, and generating high-quality B2B leads via high-performing LinkedIn Ad campaigns.

Why LinkedIn Paid Ads?

LinkedIn is undoubtedly the only social media platform where B2B decision-makers come to grow their network, be educated on ways to improve their business, and be influenced in purchasing decisions.

LinkedIn Paid Ads, known for their incredible targeting powers and safe environment for brands, provide some of the best quality and most focused website traffic of any channel available. Target decision-makers who are currently browsing on their preferred B2B platform of choice.

Services designed for high-converting LinkedIn Ads

  • Strategy

    Expert advice on how to approach the channel to deliver pipeline and revenue.

  • Targeting

    Proven technique to design the perfect targeting mix for your audience.

  • Creative

    High-quality copy and assets for high-performing ad creative.

  • Execution

    LinkedIn ads campaign set up, launch, and management.

  • Optimisation

    A/B tests to learn and monitor account to optimize performances and ROAS.

  • Reporting

    Weekly reporting on spend, results, KPIs, campaign, and creative performances.

I need this

FAQs about LinkedIn Ads

  • The budget depends on your specific objectives, but generally, a minimum of €1,500 per month is recommended to gather meaningful data and optimize performance.

  • Campaigns typically perform best when run for 3 to 6 months. This duration allows for testing, optimization, and enough time to achieve sustainable results.

  • LinkedIn offers several ad types, including Sponsored Content, Text Ads, Message Ads, and Video Ads. Each format serves different goals, from generating brand awareness to driving website traffic and conversions.

  • While you may see engagement early on, it usually takes 1-2 months to refine targeting and messaging and optimize for consistent results, particularly for conversions and lead generation.

  • LinkedIn’s CPC can vary based on audience targeting and competition. Generally, costs range from €4 to €10, but precise figures depend on your industry and campaign objectives and can be drastically reduced with the right strategy and optimization tips.

  • Success metrics align with campaign goals, such as click-through rates (CTR), lead form completion rates, conversion rates, engagement levels, and return on ad spend (ROAS). Weekly/Monthly reports and optimization are also key to tracking performance and optimizing efficiently.

  • LinkedIn targets a professional audience, often leading to higher costs per click. However, it also offers greater relevance and value for B2B campaigns, enabling access to high-quality leads and key decision-makers.

  • LinkedIn’s targeting options are robust, including job titles, industries, company sizes, skills, and more such as lists. We tailor targeting to ensure your ads reach the most relevant audience segments for maximum impact.

  • Yes, LinkedIn provides retargeting options for website visitors, single image interactions, video viewers, and lead form opens, enabling you to re-engage audiences who’ve shown interest in your brand.

  • LinkedIn Ads are especially effective for B2B and professional service providers but can work well for B2C if the target audience aligns with LinkedIn’s professional user base.