Messaging Strategy services for positive change
When words and actions are pursued with heart and purpose, they become a force for positive change
Bastien Frediani
Founder, ex-agency executive
Elevate your message with a lot of good
Let’s face it: bland marketing messaging gets you nowhere. It's like eating plain oatmeal every day—sure, it's nutritious, but it's not tasty good.
I work closely with you to craft a messaging strategy that ladders up to your brand—the values, purpose, and positive impact you strive to make to elevate your business above the ordinary.
I help you find the sweet spot between polarizing and captivating, crafting messaging that challenges norms, raises emotions, and demands attention.
A ripple effect of positive transformation
Forget about appealing to everyone. Good messaging goes beyond simply communicating features or benefits. It’s about making your audience feel something deep in their bones by tapping into the values and emotions that drive them.
Whether it's joy, desire, inspiration, or a mix of all three, I know how to tug at heartstrings and make your brand unforgettable.
Craft a brand story that aligns with the greater good
Every successful business has a compelling story at its core—a narrative that captivates, inspires, and compels action. My expertise lies in crafting such stories that align with the greater good.
I bring the essence of your brand, values, and aspirations that define you into a powerful story that resonates with your audience, ignites their imagination, and motivates them to join your mission.
Activate positive change and drive positive impact
I help you position your brand as a force for good, ensuring your messaging embodies your dedication to making the world a better place, whether it's social responsibility, environmental sustainability, or community empowerment.
When words meet actions: amplifying your messaging
Crafting emotionally charged messaging is just the beginning. Your words must be backed up with impactful actions. I work closely with you to translate your messaging into attention-grabbing content across every platform that drives action.
Websites that smack people in the face with your brand's goodness, social media campaigns that elicit gasps and fervent discussions, and videos that leave your audience begging for more.