Brand Strategy services for vision and good decisions

I help you distill the defining elements of your brand

Bastien Frediani
Founder, ex-agency executive

Brand strategy as a powerful platform for social action and catalyst for change

When done right, brand strategy is a dynamic platform that ignites social action and serves as a catalyst for meaningful change. It's a transformative force that empowers your brand to make a lasting impact, transcending mere business objectives and venturing into societal progress.

By aligning purpose with action, brand strategy becomes the driving force behind movements, sparking conversations, and inspiring individuals to join forces and create a better world. It's the synergy of strategic thinking and social responsibility that fuels your brand to become an agent of positive change.

Brand strategy: the process of shaping perceptions

Your brand’s perception is what determines whether customers will choose you over the competition and if top talents will flock to your organization. Brand strategy is the process of shaping these perceptions.

Combining the art and science of brand strategy, I conduct thorough research, analyze market trends, dissect cultures, and collaborate with you to define your brand's unique attributes.

Brand book: the foundation for the future of your brand

I don't stop at surface-level insights. Through immersive workshops, we collaborate closely with your key stakeholders, delving deep into the essence of your business. We unearth your unique objectives and aspirations before crafting a brand that exudes relevance and sets you apart from the competition.

The result is a strategic brand book that serves as the foundation for the future of your brand—and the future of your business.

We can help with…

  • Clearly define the why behind your brand and the meaningful impact it aims to make in the world.

  • Differentiate your brand from competitors by identifying a unique and compelling position in the market.

  • Articulate the benefits and value that customers can expect from your brand, creating trust and loyalty.

  • Identify and understand your ideal customers, their needs, preferences, and behaviors.

  • Establish the traits, characteristics, and tone of voice that reflect your brand's essence and connect with your target audience.

  • Craft a compelling brand story and consistent messaging that effectively communicates your brand's value and resonates with your audience.

  • Create a consistent and memorable brand experience across all touchpoints, ensuring that every interaction with your brand reinforces its values and strengthens customer loyalty.