Brand Book : your guide to shaping your brand
Confidently share your story and provide clear guidelines
Bastien Frediani
Founder, ex-agency executive
Brand strategy workshop
Through engaging discussions with your leadership team, we explore what makes your brand unique and how it can resonate with your target audience. We delve into your competitive landscape and define a clear path for your brand.
Together, we define your brand's purpose, mission, positioning, and values, and investigate your audience's goals, motivations, aspirations, and problems.
We create a brand persona and craft a compelling story to bring your brand to life.
The result? A brand book that aligns everyone on your team and leaves no doubt about who, what, why, and how your brand is.
WHO SHOULD PARTICIPATE?
Decision-makers who are passionate about your business and stoked about the idea of building a brand: Founder(s), CEO, CMO, COO, CCO, CBO, Brand Director. Up to 7 people.
WHAT DO YOU NEED TO BRING?
Your knowledge about the business and an open mind.
WHERE DOES IT TAKE PLACE?
Online via multiple Zoom calls or in-person meetings if possible. I’ll do most of the work (yes there will be things to be done on your side too) and will document progress via presentations on Google Slides.
HOW LONG DOES IT TAKE?
At least one month depending on the team’s availability. it is not something you’d want to rush.
Why trust ThinkBastien
I successfully completed 2 x repositioning exercises for major brands and helped 2 x successful start-ups establish their brand from scratch. And I worked for over a decade with advertising and creative agencies for iconic brands. So I know a thing or two about building brands.
Unclear about the final product?
Rest assured! You can get a taste of it with my brand book template.
